Maybe we're a little crazy, but we prefer fresh air to air conditioning. Something's not quite right about watching a DVD as you make your way across the landscape. We like the open road – the possibility of seeing the unexpected. We like testing ourselves and the limits of our imagination. Sometimes the safest, most comfortable way to get somewhere means compromising the rewards of a more authentic experience.
So we just decided: let's make branding an experience, not a process. Let's minimize the moving parts and make it feel effortless. Let's not be afraid to take our hands off the handlebars. Let's appreciate our clients in a way the big shops can't as they fly by with the windows up and the radio blasting. Let's actually feel good about ourselves once we reach our destination. And while we're at it, let's make the whole trip cost a lot less.
