Among many other things, Makr Carry Goods creates handmade wallets and small leather goods from their own original designs. An interesting typographic challenge, we needed the logo and tagline to be legible when laser-etched into leather at sizes as small as four points. The DIN type family was up to the task and also reflects the design-driven culture of Makr.
For the actual name, we wanted to provide balance to the austerity of DIN. We sought something nostalgic and American and landed upon Goudy’s Kennerly, a little used American bookface. We redrew each of the letterforms by hand, reducing them down to their most elemental forms to help make it more current and also improve legibility.
Bala Basics is aiming to reach out to fit, active people who are not necessarily body builders. Bala means ‘strength’ in sanskrit and the soft evenness of its pronunciation provides a clear counterweight to the names of competitive products.
The product is made from organic ingredients so we looked to nature for visual cues. While the antelope is steeped in relevant symbolism, what we like is its lean and agile athleticism. The bright melon color reinforces this vitality while also commanding attention.
Jaco creates nature-inspired glass and tile, usually sold in the gift shops of museums and zoos. We sought to create an identity that was whimsical, but also elegant and seemingly ancient. The typeface is Warnock, which is classically proportioned but hints at the primitive, similar to what you might see in stone carving.
The logo was drawn using contours which also take cues from stone carving. By setting the mark on a rich black we showcase the vitality of the color palate.
Oak Street Bootmakers handcrafts footwear the same way it was done long before the Industrial Revolution. We needed to reconcile the aesthetic of this tradition with the goal of appealing to a fashion-forward target market.
To show the care and attention given to the footwear by its founder, we incorporated several humanizing elements into the packaging such as the hand-stamped date of manufacture and brandmark atop the box.
The goal of Snap! is to make manifest the tremendous cultural potential of Orlando through an annual photography exhibition. In addition to it’s not-so-subtle reference to photography, the name Snap! tells the story of this goal.
We wanted to represent a space teeming with energy, swelling from the culture and enthusiasm contained within it. The blindingly bright Hexichrome Orange and exclamation point make the other more austere elements necessary for an art exhibition more accessible to a wider audience.
El Camino Wellness Center provides patients with the finest quality cannabis available in California. We created a brand far removed from the counter-culture aesthetic employed by nearly all other dispensaries.
We took visual cues from more traditional medical packaging, establishing El Camino as a reliable and trustworthy source of medicine. A variety of typographic styles and simple iconic illustrations are employed to harken back to early 20th century medicine bottles.